How can we help?

Merlino Marketing works with local businesses across New York City and the surrounding metro area. Our clients include restaurants, law firms, medical practices, home service contractors, retail stores, and professional services companies. If you need to be found on Google by local customers, we can help.

Most clients begin seeing measurable improvements in rankings and organic traffic within 90 to 180 days. The timeline depends on your current site health, competition level, and target keywords. We set realistic expectations from day one and provide monthly progress reports so you always know where your campaign stands.

We offer both. Our free initial audit gives you a snapshot of your current SEO performance and opportunities. For businesses that want deeper analysis without a long-term commitment, we offer project-based audits and one-time optimization packages. Monthly retainers are recommended for ongoing growth.

Yes. Google Business Profile (GMB) optimization is a core part of our local SEO service. We set up, optimize, and actively manage your GMB listing to improve your visibility in Google Maps and the local pack — where the majority of local search clicks happen.

Once you become a Merlino Marketing client, you'll be assigned a dedicated account manager who serves as your primary point of contact. You can reach them directly by email or through your client portal. We respond to all client inquiries within one business day.

Your monthly report includes keyword ranking changes, organic traffic trends from Google Analytics, Google Business Profile performance (impressions, calls, direction requests), and a summary of work completed during the month. Reports are delivered on the first week of each month.

Yes. Your client portal gives you 24/7 access to live keyword rankings, traffic data, and campaign milestones. You can log in anytime to check progress without waiting for the monthly report.

Yes. Merlino Marketing handles all client data in compliance with applicable privacy laws including GDPR and CCPA. We never sell or share your business data with third parties. Your campaign information is kept confidential.

All client data is stored securely and access is restricted to your dedicated team. We use encrypted connections for all data transfers and follow industry best practices for data security. Your login credentials and business information are never shared outside of Merlino Marketing.

Never. All of our SEO work follows Google Webmaster Guidelines and uses only white-hat, Google-compliant methods. We build sustainable rankings through quality content, legitimate link building, and technical optimization — not shortcuts that could get your site penalized.

Only your assigned account manager and relevant members of the Merlino Marketing team have access to your campaign data. You can review your permissions and data access at any time through your client portal.

Ranking fluctuations are normal in SEO, especially after Google algorithm updates. If you notice a significant drop, contact your account manager immediately. We monitor for algorithm changes proactively and will investigate any unusual drops and adjust your strategy accordingly.

Rankings and traffic don't always move in lockstep. If you're ranking higher but traffic isn't increasing, we'll analyze the keywords driving those rankings, check click-through rates, and review your title tags and meta descriptions to improve organic CTR.

Local pack visibility depends on proximity, relevance, and prominence. If your GMB isn't showing for target keywords, our team will audit your listing, optimize your business categories, build local citations, and generate a review acquisition strategy to improve your local ranking signals.

You can pause your campaign at any time. However, SEO is an ongoing process and pausing means competitors may continue to gain ground. We recommend discussing your situation with your account manager so we can find the best solution for your needs and budget.

There are no long-term contracts with Merlino Marketing. You can cancel your monthly retainer with 30 days notice. All work completed during your campaign — rankings, content, optimizations — stays with your website.